I just finished co-teaching a winter quarter digital branding class at OSU Design. The students were asked to investigate how branding evolves in a digital space (when coming from a traditionally print-focused strategy), and to develop concepts whereby the overall strategy was altered to incorporate a more cross-media perspective. We used a strategy worksheet to aid the students in developing their new approach. The worksheet covers consideration of both branding elements (audience, market positioning, brand essence etc.) as well as visual, interactive and content elements.

It is a useful tool for anyone working on developing branding or design strategy. Feel free to print and use as needed.

Posted
AuthorJoshua David
CategoriesDesign Strategy
TagsOSU

I am working on a collaborative research project with Dr. Peter Chan from OSU Design around the visual language of books -- specifically the differences and similarities that can be found in book design when moving from a traditional format to that of an electronic book or digital magazine.

As part of this research, I recently had a rare opportunity to attend a lecture at OSU by Dr. Johanna Drucker -- the author, visual theorist and critic, who had some wonderful insights into this very topic. 

Posted
AuthorJoshua David
TagsOSU