I just finished co-teaching a winter quarter digital branding class at OSU Design. The students were asked to investigate how branding evolves in a digital space (when coming from a traditionally print-focused strategy), and to develop concepts whereby the overall strategy was altered to incorporate a more cross-media perspective. We used a strategy worksheet to aid the students in developing their new approach. The worksheet covers consideration of both branding elements (audience, market positioning, brand essence etc.) as well as visual, interactive and content elements.

It is a useful tool for anyone working on developing branding or design strategy. Feel free to print and use as needed.

AuthorJoshua David
CategoriesDesign Strategy