I have run across a number of articles recently that were all discussing a similar topic -- how design can influence human behavior and how human behavior is influencing design. They are all well written, and look at the topic from a number of different angles.

Short-term vs. long-term needs

In design, while the end user’s goals and needs are central to any design project – needs which are well addressed by existing research methodologies – we must look also at the direction we want to user to go towards. This means designing for short-term AND long-term needs.

via Have You Ever Tried to “Change” Your Spouse? by Celine Pering, Frog Design.

Characteristics that influence behavior

With our new expectation to change behavior through design, the key is having a balance between knowing what is possible and how to get there. How far can we go?

via If We Can’t Change Our Spouse, How Can We Change Their Behavior? by Celine Pering, Frog Design.

How behavior influences design

When the same content is offered from multiple sources, the ultimate differentiator is the designed experience. It is a combination of the retrieval method, the ability to mark things as 'mine,' and the business model. Most of all it is the emotional resonance of the brand.

via Method: How Can Brands Survive, if We're Drowning in Media?, Fast Company.

AuthorJoshua David