Joshua David: Biography

I am an experienced creative director, design strategist, and principal-level designer focused on human-centered, iterative design methodologies and visual communication. I have worked with a wide variety of clients in the business, pharmaceutical, retail, and utility industries as well as in the academic and non-profit arenas. And I have experience with a wide variety of techniques and methodologies including: Digital strategy and branding, Web and interactive design, ideation, digital storytelling, visual communications design, mobile and 2D/3D animation.

I am actively involved in design research and design education, and have spoken about user experience, digital design and interactive strategy at local, national and international conferences for organizations such as Regan Communications, IBF, Melcrum Publishing, Capital University, The Ohio State University, and others.

I teach digital design classes at The Ohio State University and the Columbus College of Art and Design (CCAD), contribute to various online publications, and act as an advocate for design, design strategy and visual communications throughout the country.

I am an artist, a technologist, a writer, a gamer, a husband, a father, and an optimist. I live at the intersection of design and technology.

I am inspired by just about everything around me, and believe that there is always more to learn. I have a very cross-disciplinary approach to design, and am just as eager to talk about digital strategy, visual metaphors, or storytelling as I am about cognitive models or node-based compositing. 


Areas of Expertise

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Creative Direction

Providing pipelines for creative development and idea generation focusing on iterative, human-entered, interactive design and visual communication. Areas of focus include: Ideation, critique, collaboration and communication.

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Design Strategy

Development and implementation of creative approaches for translating brands into strategic and tactical elements that resonate with the client and the customer. Areas of focus include: Social and emotional branding, digital strategy, design thinking and storytelling.

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Design Execution

Management of visual and interaction design efforts towards successful execution of a creative direction or strategy. Areas of focus include: Creation and execution of cross-media production pipelines, interactive (Web, tablet, mobile) design and creative project management.


Education

B.F.A. - The Columbus College of Art and Design.
My undergraduate degree was in illustration, with an emphasis on digital design and production.

M.F.A. - The Ohio State University.
My graduate degree was in design and design research, focusing on strategies for improving digital experiences.

My research involves many different domains (design, psychology, cognitive science, philosophy) and I take a cross-disciplinary approach to improving design and user experience. 

Leadership Columbus - Class of 2016

Skills/Tools

Creative direction, concept design, story-boarding, visual design, interaction design, iterative design, paper prototyping, layout, usability, usability testing, web design, interactive design, mobile first UX/UI, app design, design research, 2D/3D animation, video compositing, project management, design management.

Photoshop, In-Design, Illustrator, Acrobat, Dreamweaver, Flash, After Effects, Experience Design, Maya, Shake, Composite, Motion, Final Cut Pro, Nuke, Processing, Unity, Episode, Compressor.

XSAN and fibre channel networking, video encoding, live and on-demand streaming, HTML, CSS, JavaScript, Objective-C, Unix Shell Scripting, Applescript.


Writing

Columnist: Design in Theory and Practice
Digital Web Magazine, June 2005 - November 2006

  • The Principles of Design, June 13, 2005
  • The Elements of Design, August 15, 2005
  • Designing for the Web, January 9, 2006
  • Principles and Elements of Design, April 17, 2006
  • Color: An Investigation, November 6, 2006

Author: Why social collaboration is important for your intranet, Interact Intranet, December 16, 2011

Author: Towards a Better Mobile Experience
TED Active 2013 Projects, February 7, 2013.

Author: My Experience with Warmachine/Hordes
Hand Cannon Online, August 12, 2014

Teaching

Guest Lecturer: Design and Usability
Capital University, September 26th, 2008

Teacher: Digital Branding OSU,
January - March, 2011

Guest Lecturer: Advertising
The Columbus College of Art and Design November 15, 2011

Teacher: Interactive Design 
The Columbus College of Art and Design

  • January - May, 2012
  • August - December 2012
  • January - May 2013
  • January - May 2016

Teacher: Professional Practices
The Columbus College of Art and Design 2014/2015


Design Philosophy

I believe that design is a cross-disciplinary activity that focuses on enabling human interaction in a useful and engaging way.

Because human interaction is an inherently dynamic force (ever-changing and emotional), design needs to embrace dynamic perspectives, re-defining itself as necessary. It can be (at different times and in different situations) a product, a service, a form of communication, a form of collaboration, an identity, a project, a discourse, research, theory, and many other things.

I believe that there is a need for more critical discourse in the field of design as a whole. There is a need to elevate our discipline from that of a craft to a profession. We can do this in a number of ways:

  • By engaging in a critique of design, designers and design processes to help us understand our field, our influences and our community.
  • By participating in design research activities that help us understand how people use design, and how the things we create impact our society.
  • By supporting cross-disciplinary research activities, in collaboration with other fields, to help us better understand the physical, mental and emotional makeup of humans. 

I believe that a design process (any design process) acquires a magnitude of strength through its ability to be flexible and adaptable. 

  • A design process should be iterative and experimental.
  • The ability to accept when something is not working, and having the willingness to throw it out and try something new, is an honorable trait.