Joshua David is an experienced design strategist, creative director and principal level designer focused on human-centered, iterative design methodologies and visual communication.

I am the Manager of Design Strategy for American Electric Power (AEP) -- a Fortune 500 utility company that serves more than 5 million customers in 11 states and ranks among the nation's largest generators of electricity.

I have over thirteen years of professional experience in the design and design strategy fields. I have worked with a wide variety of clients in the business, pharmaceutical, retail, and utility industries as well as in the academic and non-profit arenas. And I have experience with a wide variety of techniques and methodologies including: Digital strategy and branding, Web and interactive design, ideation, digital storytelling, visual communications design, mobile and 2D/3D animation.

I am actively involved in design research and design education, and have spoken about user experience, digital design and interactive strategy at local, national and international conferences for organizations such as Regan Communications, IBF, Melcrum Publishing, Capital University, The Ohio State University, and others.

I teach digital design classes at The Ohio State University, contribute to various online publications, and act as an advocate for design, design strategy and visual communications throughout the country.

Areas of Expertise 

Creative Direction: Providing pipelines for creative development and idea generation focusing on iterative, human-entered, interactive design and visual communication. Areas of focus include: Ideation, critique, collaboration and communication.

Design Strategy: Development and implementation of creative approaches for translating brand into strategic and tactical elements that resonate with the client and the customer. Areas of focus include: Social and emotional branding, digital branding, design thinking and storytelling.

Design Execution: Management of visual and interaction design efforts towards successful execution of a creative direction or strategy. Areas of focus include: Creation and execution of cross-media production pipelines, interactive (Web, tablet, mobile) design and creative project management.

Education

Skills/Tools

Creative direction, concept design, story-boarding, visual design, interaction design, iterative design, paper prototyping, layout, usability, usability testing, web design, interactive design, design research, 2D/3D animation, video compositing, project management, design management.

Photoshop, In-Design, Illustrator, Acrobat, Dreamweaver, Fireworks, Flash, After Effects, Maya, Shake, Toxik, Motion, Final Cut Pro, Nuke, Processing, Unity.

Speaking Experience